BROOKLYN, N.Y. – February 4, 2014 - Da Rosario Organics, the country's only line of USDA 100% organic truffle products, today announced two new additions: White Truffle and Black Truffle Vegannaise. Made withFollow Your Heart®USDA OrganicVegenaise® andDa Rosario’s proprietary USDA 100% Organic white or black truffle EVOO concentrate – loaded with visible, real, organic white or black truffle pieces. Da Rosario USDA Organic White and Black Truffle Vegannaise issoy-based, non-GMO, kosher and gluten free – the only product of its kind on the market today.

“With Da Rosario USDA Organic White and Black Truffle Vegannaise, vegans can enjoy real truffles in sandwiches, atop veggie burgers, salads, french fries, dips,” says Rosario Safina, founder of Da Rosario Organics. “It’s an exciting way for vegans to bringhealthy, high-end taste to comfort food.

” Da Rosario USDA 100% Organic White and Black Truffle Mayonnaise offer a quick, easy way to step up traditional dishes. Used in the prep, the products can be used to ramp up tofu salad, coleslaw, potato dishes, walnut salad, even a vegan truffle mac & “cheese.”

Today, mayonnaise is the #1 selling condiment in the country. Sales of mayonnaise—in both total sales and units sold – dwarf both salsa and ketchup. According to SymphonyIRI Group, a market research firm in Chicago, more than 396,376,100 units of mayo were sold in the 52 weeks to Sept. 5, 2010, generating more than $1.258 billion in sales, compared with 271,312,400 units of salsa for $764,299,900, or 256,891,700 units of ketchup for $481,278,800. “Flavored mayonnaise is the new salsa,” said Safina.

Packed in 2 lb. food service tubs and 3.8oz retail size jarsDa Rosario Organics White and Black Truffle Vegannaiseis the latest addition to a full line of vegan USDA Organic real truffle products – truffle oils, porcini oils, truffle salts and extra virgin olive oil.

For information on Da Rosario, please visit www.darosario.com or call Rosario Safina at (212) 226-8572.

ABOUT DA ROSARIO ORGANICS

Da Rosario's creator, Rosario Safina, has been the driving force behind the popularization of truffles over the past 30 years. In 2002, Safina published the first book in the U.S. dedicated to this luxury item, "Truffles: Ultimate Luxury, Everyday Pleasure," establishing him as the noted authority on the subject. Safina has appeared and been featured in outlets including Martha Stewart Living, CNN, Fine Living, Emeril Live, Good Morning America, The New Yorker, The Genuine Article with Gordon Elliott, and NPR. With Da Rosario, Safina brings the purity of organic ingredients to his passion for truffles with the launch of the first-ever USDA 100% organic truffle line. Da Rosario organic truffle products are an official product of the Food Network's Iron Chef pantry and have been featured in outlets including Food & Wine, InStyle, People, EW.com, Everyday with Rachael Ray and CBS' "The Early Show," among others.

Sun, 02 Feb 2014 09:50:00 +0000

Extra Virgin Suicide

The Adulteration of Italian Olive Oil

by Nicholas Blechman

I hope everyone saw this in the NY Times Sunday paper last week, if you didn't please see this post and if you would like to learn more about our USDA Certified Organic small batch Organic Evoo, I can send you information.

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